New: Send qualified and converted lead signals back to ad platforms with MrCAPI.
Our Mission & Story

We're Building the Infrastructure for High-ROAS Meta Funnels

MrCAPI was founded to fix the three fatal bottlenecks in modern Meta advertising: slow lead contact times, fragmented sales assignments, and unoptimized ad algorithm feedback.

1,00,00,000+
Leads Processed

Real-time Meta ad leads processed under 2 seconds

34%
CAPI ROAS Uplift

Average improvement in ad targeting precision

25,000+
Active Revenue Reps

Sales agents receiving instant round-robin assignments

99.99%
Platform Uptime

Enterprise SLA infrastructure with multi-region failover

Why We Started

The Missing Link in Meta Advertising

Advertisers spend thousands of dollars on Meta Lead Ads, yet lose up to 50% of revenue simply because sales reps take hours to call leads back. Meanwhile, Meta's ad algorithm is left blind because offline sales status updates are never sent back to CAPI.

We created MrCAPI to solve this exact problem: a unified platform that ingests leads in under 2 seconds, routes them round-robin to active reps, and dispatches Conversions API signals back to Meta automatically.

Core Product Pillars

Every line of code we write is optimized around four core tenets.

Zero Lead Decay

Contacting leads within 5 minutes increases conversion rates by 9x. MrCAPI connects Facebook Lead Ads directly to rep mobile apps under 2 seconds.

Closed-Loop Meta Signals

Without offline conversion feedback, ad algorithms waste budget on un-qualified clicks. We bridge CRM milestones directly back to Meta's CAPI engine.

Multi-Tenant Enterprise Security

Your organization data is isolated at the database layer with RBAC permissions, encrypted tokens, and full audit logs.

Zero-Code Simplicity

No expensive developers or complex Zapier webhooks needed. Authorize your Meta Business page in 1 click and go live immediately.

Leadership Team

Experienced builders passionate about revenue workflow software.

S

Sanjay Malhotra

Co-Founder & CEO

Ex-AdTech & Lead Gen Architect

V

Vikram R.

Head of Engineering

Distributed Systems & Cloud Security

A

Ananya Sharma

Head of Product

CRM & Growth UX Specialist

Ready to accelerate your Meta ad performance?

Start your 14-day trial today and experience instant lead delivery and automatic CAPI loops.